Redesign: Munchkin Product Details Page Template

A scalable PDP template built to support 158 products across six categories.

Role

Senior Digital Designer, UI/UX

Industry

Retail: Infant and Toddler

Tools

Figma, Adobe Creative Suite

The Challenge

Parents trust brands they already know — and only embrace innovation when it clearly solves a real problem. With 158 products across six categories, Munchkin needed a PDP template that could scale across simple, configurable, and premium products while educating users and supporting confident purchase decisions.

The Goal

Redesign the PDP to do more than display a product: make it teach. Improve content strategy around quality, safety, and real-life use, and build a richer Benefits & Features section with stats, customer insights, and media that drives deeper engagement.

• Refined headlines to lead with the product's key innovation and unique value • Clarified free shipping eligibility to address a potential purchase hesitation • Added links for replacement parts and a "Find Your Size" guide to support post-purchase • Introduced size selectors and color swatches for intuitive, visually consistent navigation • Added safety assurance icons to reinforce trust at the point of decision

Redesigned the Benefits & Features section with stats, customer insights, and rich media, making product value easier to grasp at a glance. Built to scale responsively across all device sizes.

Added a 'How-to-Use' video section so caregivers could see products in action before buying, building confidence at a key decision point.

Surfaced testimonials from real moms and lactation consultants alongside a CTA linking to clinical studies and resources for healthcare professionals, building trust at both the emotional and clinical level.

Designed a split-screen cross-sell module to drive discovery within the Flow line, pairing the breast pump and milk collector as a natural next step for customers.

Designed a split-screen cross-sell module to drive discovery within the Flow line, pairing the breast pump and milk collector as a natural next step for customers.

(L) Moved FAQs into a dedicated module to reduce cognitive load and improve accessibility. (C) Added attribute flags like "Web Exclusive" and "Bestseller" to surface key product signals at a glance. (R) Streamlined Reviews & Questions to show the five most recent, with an expandable view for full access.

Outcome

Increased user journey completion rate from product page to shopping bag by: +20%
Quick add-to-shopping bag, trust signals, reviews, etc.
Achieved a sales increase in the Infant Nutrition category by: +10%
Clarified product value and simplified purchase
Reduced bounce rate on the product pages by: -15%
Due to better content hierarchy, imagery, and clearer CTA/buttons