Munchkin Design System
An atomic Figma system built to scale with the brand.
Role
Senior Digital Designer (UI, UX)
Industry
Retail: Infant, Toddler, and Family
Tools
Figma

Challenge
When Munchkin moved from Sketch to Figma, we saw an opportunity to build a design system that actually worked, not just a component library, but something the team would genuinely want to use. The munchkin.com redesign was the forcing function.
Goal
Build an atomic design system that could scale with the brand, starting with the foundations (color, typography, grids, spacing) and building up to reusable components that kept the experience consistent across every page type and screen size.

Outcome
The new design system became the go-to foundation for the entire digital team. It streamlined our workflow, made collaboration easier, and gave designers and developers a shared language. We saw faster build times, fewer design inconsistencies, and a much smoother handoff process. The system also made it easier to roll out updates and new features across the site, without reinventing the wheel every time. It helped create a more cohesive, user-friendly experience on munchkin.com that could keep growing with the brand.
Other projects

New: Instinct Pet Food Homepage
Nothing is fresher than raw

New: Instinct Product Details Page
Better product storytelling, smarter navigation, more confident buying decisions.

Redesign: Munchkin Homepage
A elevated shopping experience for one of the most trusted names in baby and family.

Redesign: Munchkin Product Details Page Template
A scalable PDP template built to support 158 products across six categories.

Redesign: Munchkin Menu
Restructured to match how parents actually shop: by age, stage, and need.

Munchkin Product Listing Page
Smarter browsing, better discovery, fewer dead ends.

Build Your Own Cup
A proof of concept for personalized cup design and the research that shaped what came next.

Welcome Series Emails
A mobile-first welcome series that sets the tone for new Munchkin customers.

Redesign: eBay Enterpise Home
Rebuilding ebayenterprise.com from the ground up, starting with making it readable.

Food, Inc. Awards Trophy
Honoring individuals who embodied the documentary's message of promoting healthier food choices.

American Idol, Season 10: Homepage Redesign
Enhanced social features and live content throughout AmericanIdol.com

Cinépolis Movie Theater Snack Buying Feature
Snacks in a tap
