Build Your Own Cup
Proof of concept for personalizing your cup
Role
Senior Digital Designer, UI/UX
Industry
Retail: Toddler
Tools
Adobe XD
Outcome
While this project ultimately didn’t launch due to external constraints, it offered valuable insights. Through extensive testing with the cup printing machine, we discovered that the printed names couldn’t withstand repeated dishwasher cycles—fading and peeling after nearly a hundred washes. Despite the technical limitations, the experience directly informed our successful development of a personalized engraving flow for stainless steel cups, turning a setback into a stepping stone for future innovation.
Other projects
Redesign: Munchkin Homepage
Elevating the user experience of a renowned baby lifestyle brand.
Redesign: Munchkin Product Details Page Template
Designed a scalable template system to support Munchkin’s 158-product catalog.
Munchkin Design System
Scalable Figma-based atomic design system with reusable components.
Redesign: Munchkin Menu
Simplifying the path to products by aligning menu structure with how parents actually shop.
Munchkin Product Listing Page
Addressing Key Conversion Challenges
Welcome Series Emails
Signing up for Munchkin emails, customers get the scoop on upcoming promotions, giveaways, and product launches.
Redesign: eBay Enterpise Home
Rebuilding ebayenterprise.com from the ground up
Food, Inc. Awards Trophy
Honoring individuals who embodied the documentary's message of promoting healthier food choices.
American Idol, Season 10: Homepage Redesign
Enhanced social features and live content throughout AmericanIdol.com
Cinépolis Movie Theater Snack Buying Feature
Snacks in a tap