Build Your Own Cup
A proof of concept for personalized cup design and the research that shaped what came next.
Role
Senior Digital Designer, UI/UX
Industry
Retail: Toddler
Tools
Adobe XD
Customization
Designed the Build Your Own Cup Product experience for Munchkin's beloved Miracle® 360° Sippy Cup. Designed for mobile first. In 2 easy steps, you can: 1. Pick Your Colors for your cup body, collar, valve, lid & 2. Add Your Name. Set style guide product requirements for font colors and sizes for your name. Created unique color swatch names.
Outcome
The project didn't launch. Testing revealed that printed names couldn't withstand repeated dishwashing, fading and peeling after nearly 100 cycles. That limitation directly shaped our approach to a personalized engraving flow for stainless steel cups, turning a dead end into a better solution.
Other projects
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Redesign: Munchkin Homepage
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Redesign: Munchkin Product Details Page Template
A scalable PDP template built to support 158 products across six categories.
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Redesign: Munchkin Menu
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Redesign: eBay Enterpise Home
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