Redesign: eBay Enterpise Home
Rebuilding ebayenterprise.com from the ground up, starting with making it readable.
Role
Senior Web Designer
Industry
B2B Commerce
Tools
Adobe CS
The Problem
The eBay Enterprise site scored 27.8 on the Flesch-Kincaid readability scale, harder to understand than a NASA document (40) and far behind PayPal's benchmark score of 88. Visitors couldn't quickly grasp what eBay Enterprise did, and that was costing them.
The Solution
Restructured navigation with language tested on real prospects and customers before launch
Rewrote content to score 65+ on readability, with most pages scoring significantly higherBuilt SEO-optimized templates with contextual product references, CTAs, and Salesforce-integrated lead forms throughout
Designed responsively for any device
Built on Drupal for easy content updates as the business evolves
Other projects
New: Instinct Pet Food Homepage
Nothing is fresher than raw
New: Instinct Product Details Page
Better product storytelling, smarter navigation, more confident buying decisions.
Redesign: Munchkin Homepage
A elevated shopping experience for one of the most trusted names in baby and family.
Redesign: Munchkin Product Details Page Template
A scalable PDP template built to support 158 products across six categories.
Munchkin Design System
An atomic Figma system built to scale with the brand.
Redesign: Munchkin Menu
Restructured to match how parents actually shop: by age, stage, and need.
Munchkin Product Listing Page
Smarter browsing, better discovery, fewer dead ends.
Build Your Own Cup
A proof of concept for personalized cup design and the research that shaped what came next.
Welcome Series Emails
A mobile-first welcome series that sets the tone for new Munchkin customers.
Food, Inc. Awards Trophy
Honoring individuals who embodied the documentary's message of promoting healthier food choices.
American Idol, Season 10: Homepage Redesign
Enhanced social features and live content throughout AmericanIdol.com
Cinépolis Movie Theater Snack Buying Feature
Snacks in a tap