Redesign: eBay Enterpise Home

Rebuilding ebayenterprise.com from the ground up, starting with making it readable.

Role

Senior Web Designer

Industry

B2B Commerce

Tools

Adobe CS

The Problem

The eBay Enterprise site scored 27.8 on the Flesch-Kincaid readability scale, harder to understand than a NASA document (40) and far behind PayPal's benchmark score of 88. Visitors couldn't quickly grasp what eBay Enterprise did, and that was costing them.

The Solution

  • Restructured navigation with language tested on real prospects and customers before launch

  • Rewrote content to score 65+ on readability, with most pages scoring significantly higherBuilt SEO-optimized templates with contextual product references, CTAs, and Salesforce-integrated lead forms throughout

  • Designed responsively for any device

  • Built on Drupal for easy content updates as the business evolves


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Copyright 2026 by Sasoon McGowan

Copyright 2026 by Sasoon McGowan

Copyright 2026 by Sasoon McGowan