Redesign: eBay Enterpise Home

Rebuilding ebayenterprise.com from the ground up

Role

Senior Web Designer

Industry

B2B Commerce

Tools

Adobe CS

The Problem

The former eBay Enterprise site had a poor readability score on the Flesch-Kincaid scale. Paypal’s site scored a really good 88. NASA’s site had a score of 40. eBay Enterprise' old site scored 27.8. It was harder than rocket science to understand what eBay Enterprise does, so we had to change that.

The Solution

Made information easier to find, organized with navigation outsiders can understand. The team tested with prospects and customers before going live.
Easier to understand the content with the copy scores at least 65, and most of the site scoring much higher.
SEO optimized site template with:
- Dynamic/contextual product and collateral references that provide additional, deeper levels of information
- Calls to action throughout with lead forms into Salesforce
- Responsive design: engage with us anywhere, from any device
Built on Drupal, so content, and even whole sections, can be easily updated as the business evolves.

The Problem

The Solution

Made information easier to find, organized with navigation outsiders can understand. The team tested with prospects and customers before going live.
Easier to understand the content with the copy scores at least 65, and most of the site scoring much higher.
SEO optimized site template with:
- Dynamic/contextual product and collateral references that provide additional, deeper levels of information
- Calls to action throughout with lead forms into Salesforce
- Responsive design: engage with us anywhere, from any device
Built on Drupal, so content, and even whole sections, can be easily updated as the business evolves.