Sasoon McGowan
Senior Digital Designer

Sasoon McGowan,
Senior Digital Designer

10+ years designing DTC eCommerce experiences, from Shopify storefronts and Klaviyo lifecycle campaigns to scalable design systems.

Selected work

New: Instinct Pet Food Homepage

Nothing is fresher than raw

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New: Instinct Pet Food Homepage

Nothing is fresher than raw

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New: Instinct Product Details Page

Better product storytelling, smarter navigation, more confident buying decisions.

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New: Instinct Product Details Page

Better product storytelling, smarter navigation, more confident buying decisions.

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Redesign: Munchkin Homepage

A elevated shopping experience for one of the most trusted names in baby and family.

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Redesign: Munchkin Homepage

A elevated shopping experience for one of the most trusted names in baby and family.

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Redesign: Munchkin Product Details Page Template

A scalable PDP template built to support 158 products across six categories.

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Redesign: Munchkin Product Details Page Template

A scalable PDP template built to support 158 products across six categories.

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Munchkin Design System

An atomic Figma system built to scale with the brand.

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Munchkin Design System

An atomic Figma system built to scale with the brand.

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Redesign: Munchkin Menu

Restructured to match how parents actually shop: by age, stage, and need.

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Redesign: Munchkin Menu

Restructured to match how parents actually shop: by age, stage, and need.

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Munchkin Product Listing Page

Smarter browsing, better discovery, fewer dead ends.

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Munchkin Product Listing Page

Smarter browsing, better discovery, fewer dead ends.

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Build Your Own Cup

A proof of concept for personalized cup design and the research that shaped what came next.

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Build Your Own Cup

A proof of concept for personalized cup design and the research that shaped what came next.

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Welcome Series Emails

A mobile-first welcome series that sets the tone for new Munchkin customers.

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Welcome Series Emails

A mobile-first welcome series that sets the tone for new Munchkin customers.

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Redesign: eBay Enterpise Home

Rebuilding ebayenterprise.com from the ground up, starting with making it readable.

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Redesign: eBay Enterpise Home

Rebuilding ebayenterprise.com from the ground up, starting with making it readable.

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Google UX Certification: Cinépolis

Redesigned the movie ticket and concessions experience for one of the world's largest theater chains.

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Google UX Certification: Cinépolis

Redesigned the movie ticket and concessions experience for one of
the world's largest theater chains.

See the project

Google UX Certification: Cinépolis

Redesigned the movie ticket and concessions experience for one of
the world's largest theater chains.

See the project

Interested in connecting?

Open to new opportunities, projects, collaborations, or anything design!

Email Me

Interested in connecting?

Open to new opportunities, projects, collaborations, or anything design!

Email Me

Interested in connecting?

Open to new opportunities, projects, collaborations, or anything design!

Email Me

Sasoon McGowan

Sasoon McGowan

Sasoon McGowan

Sasoon McGowanSenior Digital Designer