Selected work

Selected projects showcasing thoughtful design solutions over the years at Munchkin.

New: Instinct Pet Food Homepage

Nothing is fresher than raw

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New: Instinct Pet Food Homepage

Nothing is fresher than raw

See the project

New: Instinct Product Details Page

Better product storytelling, smarter navigation, more confident buying decisions.

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New: Instinct Product Details Page

Better product storytelling, smarter navigation, more confident buying decisions.

See the project

Redesign: Munchkin Homepage

A elevated shopping experience for one of the most trusted names in baby and family.

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Redesign: Munchkin Homepage

A elevated shopping experience for one of the most trusted names in baby and family.

See the project

Redesign: Munchkin Product Details Page Template

A scalable PDP template built to support 158 products across six categories.

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Redesign: Munchkin Product Details Page Template

A scalable PDP template built to support 158 products across six categories.

See the project

Munchkin Design System

An atomic Figma system built to scale with the brand.

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Munchkin Design System

An atomic Figma system built to scale with the brand.

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Redesign: Munchkin Menu

Restructured to match how parents actually shop: by age, stage, and need.

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Redesign: Munchkin Menu

Restructured to match how parents actually shop: by age, stage, and need.

See the project

Munchkin Product Listing Page

Smarter browsing, better discovery, fewer dead ends.

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Munchkin Product Listing Page

Smarter browsing, better discovery, fewer dead ends.

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Build Your Own Cup

A proof of concept for personalized cup design and the research that shaped what came next.

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Build Your Own Cup

A proof of concept for personalized cup design and the research that shaped what came next.

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Welcome Series Emails

A mobile-first welcome series that sets the tone for new Munchkin customers.

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Welcome Series Emails

A mobile-first welcome series that sets the tone for new Munchkin customers.

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Redesign: eBay Enterpise Home

Rebuilding ebayenterprise.com from the ground up, starting with making it readable.

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Redesign: eBay Enterpise Home

Rebuilding ebayenterprise.com from the ground up, starting with making it readable.

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Food, Inc. Awards Trophy

Honoring individuals who embodied the documentary's message of promoting healthier food choices.

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Food, Inc. Awards Trophy

Honoring individuals who embodied the documentary's message of promoting healthier food choices.

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American Idol, Season 10: Homepage Redesign

Enhanced social features and live content throughout AmericanIdol.com

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American Idol, Season 10: Homepage Redesign

Enhanced social features and live content throughout AmericanIdol.com

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Cinépolis Movie Theater Snack Buying Feature

Snacks in a tap

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Cinépolis Movie Theater Snack Buying Feature

Snacks in a tap

See the project

Interested in connecting?

Open to new opportunities, projects, collaborations, or anything design!

Email Me

Interested in connecting?

Open to new opportunities, projects, collaborations, or anything design!

Email Me

Interested in connecting?

Open to new opportunities, projects, collaborations, or anything design!

Email Me

Sasoon McGowan

Sasoon McGowan

Sasoon McGowan