Sasoon McGowan
Creative and strategic Senior Digital Designer with 10+ years of experience shaping engaging consumer-facing web experiences. Proven expertise in delivering high-quality responsive web design, across desktop and mobile. Passionate about crafting intuitive, scalable design systems that drive growth, elevate visual design, and enhance user engagement. Thrives working collaboratively with cross-functional partners and trusted by stakeholders at all levels—from engineers to executives.
Experience
Senior Digital Designer (UI/UX)
Munchkin, Inc. | Dec 2015 – May 2025
Owns end-to-end UX/UI design for web-based experiences–across desktop and mobile, aligning with evolving product strategy and partnership with Research.
Led design efforts for the complete redesign of Munchkin.com, resulting in:
+10% increase in eCommerce revenue in the first month
+8% boost in site sessions and engagement metricsCreated scalable Figma-based atomic design system with reusable components - adopted across dev team; reduced design QA cycles.
Bridges design and engineering through daily use of Jira, managing tickets, QA, and design approvals to ensure pixel-perfect implementation.
Regularly presents and advocates UI/UX work to key stakeholders including Chief Creative Officer, Marketing and Product executives, ensuring alignment and buy-in across departments.
Partnered closely with Brand Design to maintain a cohesive brand identity across digital touch points during major rebranding efforts.
Senior Web Designer
Magento / eBay Enterprise | Nov 2014 – Oct 2015
Led redesign of eBay Enterprise website, with a focus on sales enablement via data-driven user flows and contextual CTAs.
Impact highlights:
+30% increase in lead conversions following the redesign, due to improved user flows, clearer CTAs, and optimized conversion paths.
+40% boost in mobile traffic or engagement, driven by mobile-first design and improved page performance.Spearheaded the Imagine Commerce 2015 site redesign.
Supported junior designers and stepped in for Art Director during key deliverables.
Visual Designer
TakePart.com / Participant Media | Sep 2012 – Nov 2014
Oversaw UX/UI for digital campaigns and editorial content.
Led a mobile-first responsive redesign of core site templates. This was part of an overall strategic initiative that resulted in in 4x traffic growth to 10M monthly visitors.
Redesigned the TakePart Action Platform (TAP), a proprietary activism toolkit—powering 300,000+ monthly user-driven social actions.
Created visual assets including UI components, icons, style guides, sales decks, and pitch presentations for internal and client use.
Web Designer
AmericanIdol.com / Fox Broadcasting Co. | Dec 2010 – Sep 2012
Led design for online voting experience and enhanced social features across AmericanIdol.com.
Art directed Season 11 Finale site under a 2-week sprint; the site enjoyed record-breaking engagement of 1.4M+ social comments.
Contributed to #1 Social TV Show status for the 2011–2012 season, with 6.1M+ season-long social interactions.
Tools & Skills
Education
Bachelor of Fine Arts, Communication Arts
Otis College of Art and Design
Emphasis in Graphic Design with Honors, May 2008