Food, Inc. Awards Trophy

Honoring individuals who embodied the documentary's message of promoting healthier food choices.

Role

Visual Designer

Industry

Entertainment

Tools

Adobe CS

Designing a Trophy

Food, Inc. has become more than a film – it’s become synonymous with a loyal community of people committed to living healthier lives and taking action to change the food industry for the better and who have made choices in their lives aligned with the messages of the film. Participant Media / TakePart reached out to the community to nominate themselves for the first annual Food, Inc. Award to celebrate the real-life changes people have made.

The Food, Inc. trophy was designed to represent the iconic cow with the barcode from the film. The trophy is laser cut from bamboo and engraved.

Designing a Trophy

Food, Inc. has become more than a film – it’s become synonymous with a loyal community of people committed to living healthier lives and taking action to change the food industry for the better and who have made choices in their lives aligned with the messages of the film. Participant Media / TakePart reached out to the community to nominate themselves for the first annual Food, Inc. Award to celebrate the real-life changes people have made.

The Food, Inc. trophy was designed to represent the iconic cow with the barcode from the film. The trophy is laser cut from bamboo and engraved.

Outcome

Trophy recipient: Alice Waters
Alice Waters was recognized as the "mother of American food" and her four decades of promoting organic foods, free from herbicides and pesticides

The trophy design featured in:
PRINT Celebrates Design, 3D Winner for Food, Inc. Awards Trophy
PRINT, March 2014

Other projects

a cell phone on a bench

a cell phone on a bench

Redesign: Munchkin Homepage

Elevating the user experience of a renowned baby lifestyle brand.

a cellphone leaning against a wall

a cellphone leaning against a wall

Redesign: Munchkin Product Details Page Template

Designed a scalable template system to support Munchkin’s 158-product catalog.

Munchkin Design System

Scalable Figma-based atomic design system with reusable components.

Redesign: Munchkin Menu

Simplifying the path to products by aligning menu structure with how parents actually shop.

a cell phone on a table

a cell phone on a table

Munchkin Product Listing Page

Addressing Key Conversion Challenges

Build Your Own Cup

Proof of concept for personalizing your cup

Welcome Series Emails

Signing up for Munchkin emails, customers get the scoop on upcoming promotions, giveaways, and product launches.

Redesign: eBay Enterpise Home

Rebuilding ebayenterprise.com from the ground up

American Idol, Season 10: Homepage Redesign

Enhanced social features and live content throughout AmericanIdol.com

Cinépolis Movie Theater Snack Buying Feature

Snacks in a tap

Sasoon McGowan

Work

Copyright 2025 by Sasoon McGowan

Sasoon McGowan

Work

Copyright 2025 by Sasoon McGowan

Sasoon McGowan

Work

Copyright 2025 by Sasoon McGowan