Hi, I'm Sasoon

I'm a Senior Digital Designer with 15+ years of experience turning complex ideas into beautifully simple digital experiences.

I'm wrapping up a contract with Instinct Pet Food, where I led UI/UX for their first DTC site on Shopify and helped shape a vision for AI-driven creative asset production. Before that, I've brought the same problem-solving mindset to a wide range of industries, from baby and family brands like Munchkin, to eCommerce platforms like eBay Enterprise and Magento, to storytelling-driven media like TakePart, Participant Media, and American Idol.