Hi, I'm Sasoon

I’m a Senior Digital Designer with 15+ years of experience turning complex ideas into beautifully simple digital experiences. I am wrapping up my tenure at Munchkin, where I lead UI/UX and spearheaded everything from a full-site redesign to building an atomic design system and accessible, responsive platforms that truly resonate with parents and caregivers.

Design, for me, lives at the crossroads of creativity, strategy, and collaboration. I love digging into a problem, pulling it apart, and shaping intuitive solutions that feel effortless to the user. I’ve brought that mindset to a wide range of industries — from eCommerce giants like eBay Enterprise and Magento to storytelling-driven platforms like TakePart, Participant Media, and even American Idol.

What ties it all together is a belief that design should do more than look good — it should connect, communicate, and create momentum. Whether I’m presenting to executives or working hands-on with developers, I aim to bridge ideas and people with design that makes an impact.